Marketing Major - B.S.

Major requirements

Thirty-two credits in:

• ​ECON 102 Introduction to Microeconomics  
• MGMT 111 Fundamentals of Business  
• MGMT 210 Business and Management Responsibility  
• MGMT 255 Corporate Finance   
• MGMT 230 Marketing  
• MGMT 366 Marketing Strategy  
• MGMT 365 Consumer Behavior  
• MGMT 401 Senior Seminar  

Four credits chosen from the following:

• BIO 241 Biological Data Analysis  
• MATH 141 Introductory Statistics  
• MATH 151 Introduction to Data Science  
• MGMT 141 Statistics for Social Sciences 
• PSY 141 Statistics for the Social Sciences  
• SOC 141 Statistics for Social Sciences  

Elective Courses

An additional sixteen credits in interdisciplinary courses are required as outlined below: 

• Four credits from Digital Tools and Data Analysis
• Four credits from Content Creation and Production
• Four credits from Cultural Theory
• Four additional credits from Digital Tools and Data Analysis OR Content Creation and Production

Internship

As a Marketing major, you will be required to participate in at least one internship experience as part of the requirements for the major. The required internship will expand your understanding of Marketing. The internship that counts towards this requirement must be approved by the department chair in advance. 

Prerequisites before you participate in the required internship:

• MGMT 111 Fundamentals of Business  

And at least one of the following courses:

• MGMT 210 Business and Management Responsibility 
• MGMT 230 Marketing 
• MGMT 250 Accounting 
• MGMT 320 Organizational Behavior