MGMT 366 - Marketing Strategy

This course is designed to develop the student’s ability to implement an exciting and cohesive marketing strategy adaptable to a changing business environment. It is necessary for meaningful career preparation and placement of students in marketing.
Participants must develop skills essential to anticipating and responding to the constantly changing needs of customers and markets. The course thoroughly examines marketing strategy using text and case materials.

Prerequisites
MGMT 230 Marketing

Credits 4

Compass Attributes
Social Science, New Course