MGMT 365 - Consumer Behavior

An essential component of marketing is understanding consumers and how they behave. This course explores the psychological, social, and cultural factors influencing consumer decision-making. Students will delve into key theories and concepts, studying how consumers make choices and what drives their preferences. Through research, simulations, and practical exercises, they will learn and understand consumer decision-making and how marketing campaigns and initiatives can influence each step.

Credits 4

Compass Attributes
Social Science