MGMT 620 - Marketing Strategy and Management

This course explores the fundamentals of strategic marketing decision-making in today’s highly connected, global business landscape. Students will gain an understanding of consumer behavior, brand management, market segmentation, digital marketing, and ethical decision-making. Students will develop skills that combine data-driven marketing with critical thinking and communication through lectures, case studies, market research, and hands-on experiential learning projects.

Prerequisites & Notes
Online, taught asynchronously,

Credits: 4