Feb 24, 2024  
Course Catalog 2021-2022 
    
Course Catalog 2021-2022 [ARCHIVED CATALOG]

MGMT 398 - Marketing Analytics


With the growth of customer data through online resources, marketing analytics plays a vital role in the business decision making process by informing organizations about their customers, non-customers, and competitors. This course will introduce students to state-of-the-art marketing analytics using a number of different types of methodology including data visualization, trends analysis, and predictive modeling. Students will develop an understanding of the data available to marketers, its uses and limitations, and be exposed to methods for measuring performance of marketing efforts. Students will get hands on experience analyzing data and using the results to assess marketing performance and make recommendations on future marketing efforts.

Prerequisites
MGMT 350  and MGMT 141  or MATH 141  or PSY 141  or SOC 141  

Credits 1