Feb 28, 2024  
Course Catalog 2021-2022 
    
Course Catalog 2021-2022 [ARCHIVED CATALOG]

MGMT 350 - Marketing


Marketing is a process of creating, communicating, and delivering value to customers in a way that benefits organizations and stakeholders. We will examine the role of marketing in society, consumer behavior, product management, pricing, distribution and promotion. Marketing strategy and its application in a range of industries (consumer goods and services, business-to-business settings, and not-for-profit organizations) will be introduced. 

Credits 1



Area
Social Sciences

Division
Social Sciences

Compass Attributes
Social Science