Marketing Major - B.S.

Core Courses

​9 core courses are required including: 

• ECON 102 Introduction to Microeconomics  
• MGMT 111 Fundamentals of Business  
• MGMT 210 Business and Management Responsibility  
• MGMT 255 /ECON 255 Corporate Finance  
• MGMT 230 Marketing  
• MGMT 3xx Marketing Management (course in development)
• MGMT 398 Consumer Behavior  
• MGMT 401 Senior Seminar  

Choose one from the following:

• MATH 141 Introductory Statistics  
• MATH 151 Introduction to Data Science  
• PSY 141 Statistics for the Social Sciences  
• SOC 141 Statistics for Social Sciences  
• MGMT 141 Statistics for Social Sciences  

Internship

As a Marketing major, you will be required to participate in at least one internship experience as part of the requirements for the major. The required internship will expand your understanding of Marketing. The internship that counts towards this requirement must be approved by the department chair in advance. 

Prerequisites before you participate in the required internship:

• MGMT 111 Fundamentals of Business  

And at least one of the following courses:

• MGMT 210 Business and Management Responsibility 
• MGMT 230 Marketing 
• MGMT 250 Accounting 
• MGMT 320 Organizational Behavior 

Elective Courses

An additional four interdisciplinary courses are required as outlined below: 

• One course from Digital Tools and Data Analysis
• One course from Content Creation and Production
• One course from Cultural Theory
• A second course from Digital Tools and Data Analysis OR Content Creation and Production