Marketing Minor

The Marketing Minor requires a minimum of 20 credits.

Required Course:

MGMT 230 Marketing

Interdisciplinary Courses

Students will take an additional four interdisciplinary courses: One course each from Digital Tools and Data Analysis, Content Creation and Production, and Cultural Theory; a second additional course from Digital Tools and Data Analysis OR Content Creation and Production.

Digital Tools and Data Analysis

COMP 161 - Web Design
COMP 212 - Web Development
COMP 335 - Programming Languages
DES 118 or ART 118 Digital Tools for Art and Design
DES 298 - Design Methodologies
FNMS 244 - Visualizing Cultural Data
HISP 358 - Digital Humanities Methods and Tools
MATH 251 - Methods of Data Analysis
MGMT 360 - Marketing Analytics

Content Creation and Production

Cultural Theory

DES 210 or THEA 210 Introduction to Stage Design
ENG 282 - Advanced Writing: Digital Controversies
ENG 290 - Approaches to Literature and Culture
DMC 331 - Digital Culture
HISP 260 - The Hispanic World: Introduction to Spain’s Social and Cultural History
HISP 280 - The Hispanic World: Introduction to Latin American Culture
HISP 283 - Cultures of Globalization or
ITAS 283 - Cultures of Globalization
HIST 210 - African American History: 1877 to the Present
HIST 262 - History of China
MGMT 398 - Consumer Behavior
POLS 251 - Mass Media and American Politics
PSY 220 - Global Psychology
PSY 232 - Social Psychology
PSY 251 - Multicultural Psychology
SOC 230 - Race and Ethnicity
WGS 101 - Introduction to Women’s Studies
WGS 102 - Introduction to LGBT+ Studies
*Note: Courses from study abroad programs that align with these three areas can also be used to fulfill the course requirements for the minor.