Business and Management Major: Marketing, New Media, and Media Analytics Concentration - B.S.

Core courses:

• MGMT 111 - Fundamentals of Business
• MGMT 210 - Business and Management Responsibility
• MGMT 250 - Accounting
• MGMT 320 - Organizational Behavior
• MGMT 230 - Marketing
• ECON 101 - Introduction to Macroeconomics

•  

• ECON 102 - Introduction to Microeconomics

• or

• ECON 103 - Introduction to Microeconomics with Health Applications

•  

• ECON 255 - Corporate Finance

• or

• MGMT 255 - Corporate Finance

•  

• One of the following:

• MATH 141 - Introductory Statistics or
• MATH 151 - Introduction to Data Science or
• MGMT 141 - Statistics for Social Sciences or
• PSY 141 - Statistics for the Social Sciences or
• SOC 141 - Statistics for Social Sciences

•  

• MGMT 401 - Senior Seminar

Internship:

As a Business and Management major, you will be required to participate in at least one internship experience as part of the requirements for the major. The required internship will connect to your concentrations and expand your understanding of business and management. The internship that counts towards this requirement must be approved by the program coordinator in
advance. 

• Prerequisites before you participate in the required internship:

• MGMT 111 - Fundamentals of Business

•  

• And at least one of the following courses:

• MGMT 210 - Business and Management Responsibility
• MGMT 250 - Accounting
• MGMT 320 - Organizational Behavior
• MGMT 230 - Marketing

Required for Concentration:

• MGMT 355 - Digital Marketing

•  

  Interdisciplinary Courses - take at least two

• ART 225  or DES 225 Industrial Design  
• ART 240 - Photography I
• ART 250   or DES 250   Graphic Design I
• ART 264 - Animation l
• ART 330 - Photography ll
• ART 350  or DES 350 Graphic Design II  
• COMP 161 - Web Design
• COMP 212 - Web Development
• COMP 325 - Database Systems
• ENG 280 - Writing in Professional Contexts
• ENG 282 - Advanced Writing: Digital Controversies
• FNMS 231 - Introduction to New Media
• FNMS 244 - Visualizing Cultural Data
• FNMS 260 - Production I: Visual Storytelling with Film and Video
• FNMS 262 - Screenwriting
• FNMS 264 - Animation l
• FNMS 270 - Digital Editing
• FNMS 280 - Documentary Storytelling
• DMC 331 - Digital Culture
• FNMS 332 - Creative Industries in the Digital Age
• FNMS 360 - Film Production II
• HISP 282 - Visualizing Latin American Culture
• HISP 358 - Digital Humanities Methods and Tools
• MATH 251 - Methods of Data Analysis
• MGMT 356 - Advertising
• MGMT 360 - Marketing Analytics
• POLS 251 - Mass Media and American Politics
• POLS 269 - Popular Culture and World Politics
• POLS 311 - Public Opinion and Elections
• PSY 232 - Social Psychology
• SOC 175 - Media and Society
• SOC 272 - Telling Stories with Data

Recommended Course Sequencing for Business Majors

First Year:

• MGMT 111 Fundamentals of Business
• ECON 101 Introduction to Macroeconomics 
• ECON 102 Microeconomics or ECON 103 Microeconomics with Health Applications 
• Statistics Course

Second Year: 

• MGMT 210 Business and Management Responsibility
• Statistics  Course (if not taken the year prior)
• MGMT 250 Accounting
• MGMT 230 Marketing
• Concentration Courses/MGMT Electives 

Third Year:

• MGMT 230 Marketing or MGMT320 Organizational Behavior
• ECON 255/MGMT 255 Corporate Finance
• Concentration Courses/MGMT Electives

Fourth Year:

• MGMT 401 Senior Seminar
• Concentration Courses/MGMT Electives