Marketing Major - B.S.

Core Courses

8 core courses are required including: 

• ECON 102 Introduction to Microeconomics  
• MGMT 111 Fundamentals of Business  
• MGMT 210 Business and Management Responsibility  
• MGMT 255 /ECON 255 Corporate Finance  
• MGMT 230 Marketing  
• MGMT 3xx Marketing Management (course in development)
• MGMT 4xx Consumer Behavior (course in development)
• MGMT 401 Senior Seminar  

Choose one from the following:

• MATH 141 Introductory Statistics  
• MATH 151 Introduction to Data Science  
• PSY 141 Statistics for the Social Sciences  
• SOC 141 Statistics for Social Sciences  
• MGMT 141 Statistics for Social Sciences  

Elective Courses

An additional four interdisciplinary courses are required as outlined below: 

• One course from Digital Tools and Data Analysis
• One course from Content Creation and Production
• One course from Cultural Theory
• A second course from Digital Tools and Data Analysis OR Content Creation and Production