LEAPS: Content Marketing

LEAPS (Liberal Arts and Professional Success)

The LEAPS programs are an optional component of the Compass General Education Curriculum.  Please see the LEAPS (Liberal Arts and Professional Success) section of the Compass Curriculum for more information.

Content Marketing

Students will learn how to plan out, schedule, and create content for any organization, company, or individual. They will learn the role marketing plays, the level of detail that must go into planning out content calendars, and finally, how to create various media that can be leveraged across multiple channels in the new media landscape.

Organizations of all types need content created for them regularly. Knowing how to plan out an ongoing content calendar strategically is vital. Learning how to make the individual pieces of content that must be shared across the digital media spectrum takes that knowledge to a level not many entering into marketing roles possess.

Because technology is always changing, students taking part in this will shape it towards the skillset that they’d most like to use in their potential future careers. Some may want to lean heavily into visual content, while others might prefer a more written or data-focused approach.

The importance is that they build an understanding of the business needs to be mixed with how to support those needs with a variety of content they can create.

Potential Careers

Social Media Manager, Product Manager, Content Specialist, Marketing Manager, Public Relations

Completion Requirements

5 courses are needed to complete this LEAP.  Completion will require at least 4 semesters.

Experiential Component

Most of the courses listed as part of this LEAPS already have vital experiential components, which are why they were chosen.

On top of that, students will work with an organization, club, or office on campus to plan out and build content marketing pieces for them. This might be for admissions to attract new students, for a large event such as Spring Weekend, or a performance happening in the theater. (NOTE: If students obtain a related internship with an off-campus organization, that would also count as a required experience.)

They will need to gather requirements, brainstorm types of content, build a calendar on the platforms that they will be shared on, and finally create the actual content pieces. This might be blog posts, images for social networks, or videos.  It depends on what the group needs and which types of content the student is most comfortable creating.