FNMS 398 - Transmedia Franchises

Transmedia storytelling—a narrative or universe that unfolds across multiple platforms—seems a very modern phenomenon. However, this form of storytelling has a much longer history. This course will examine that longer history of transmedia franchising through a series of case studies that will range from Star Wars to Veronica Mars and the Marvel universe (think: The Avengers). Our exploration will take us down still-emerging paths in media studies, and will also allow us to discuss key issues in media history: how producers have historically dealt with fan cultures, the influence of video games and new media on Hollywood, how storytelling conventions change across media, the development of genre, and the ever-shifting power dynamic between fans, artists, industry professionals, and stars.

Credits 1