FYE 101 - Sports: The Economics, Marketing, and Importance

This Connected First Year Experience will use the love of sports as the foundation to examine its importance and impact on the world. We will use economic ideas and tools to study the operation of professional and amateur sports leagues in the U.S. and abroad and examine how government policies and culture impact the operation of these sports leagues. We will also look at the variety of different storytelling and tactics used by teams and athletes to market themselves to the world and how those have evolved over time. In addition to the business side of sports, special attention will be given to discussions around equality, diversity, and advocacy that have always been a cornerstone of sports. Today, more than ever athletes are called upon to be role models and influential voices for the causes they believe in. We will also examine the ethical and legal issues around the global sports betting industry and the use of athletes’ image and likeness, especially amateur and collegiate athletes, in video and electronic games. While there will be two separate courses that make up this FYE, it should be noted that the courses will share some readings/documentaries and organize one or two events together that will be announced during the semester.

Credits 1

Compass Attributes
First Year Experience