MGMT 198 - Digital Marketing

The Internet and related digital technologies have dramatically reshaped how individuals and organizations strategize, develop, design, and market their goods and services. This course adopts a real-world business perspective on analyzing and adopting emerging technology trends, marketing efforts, consumer behaviors and the overall business landscape in a highly connected world. Students will learn current marketing strategies and then put them into practice with hands-on experiential learning components. It will be done through a constant look at current happenings in the online marketing space and planning for the future.

Credits 1