MGMT 398 - Marketing Strategy

This course is designed to develop the students’ ability to implement an exciting and cohesive marketing strategy, adaptable to a changing business environment. It is a necessity for meaningful career preparation and placement of students in the field of marketing. This course requires participants to develop skills essential to anticipating and responding to constantly changing needs of customers and markets. It is a thorough examination of marketing strategy, using a combination of text and case materials

Credits 4

Notes
From time to time, departments design a new course to be offered either on a one-time basis or an experimental basis before deciding whether to make it a regular part of the curriculum. Last offered Spring 2024.

Compass Attributes
Social Science