MGMT 298 - Entrepreneur: Venture Creation

This course delves into the role of entrepreneurs as innovative marketers who blend various technologies and business concepts to develop market-ready products and services. Students will explore essential skills in financing, production, and identifying market gaps to launch new ventures successfully. Designed to empower students to spot profitable opportunities, this course guides them through conceptualizing venture strategies and transitioning ideas from the prototyping phase to the marketplace. Students will focus on the comprehensive process of enterprise creation: recognizing opportunities, refining through ideation, and exercising the art of storytelling in establishing successful organizations to achieve entrepreneurial goals.

Credits 4

Notes
From time to time, departments design a new course to be offered either on a one-time basis or an experimental basis before deciding whether to make it a regular part of the curriculum. First offered Spring 2025.

Compass Attributes
Social Science