MGMT 360 - Marketing Analytics

With the growth of customer data through online resources, marketing analytics plays a vital role in the business decision making process by informing organizations about their customers, non-customers, and competitors. This course will introduce students to marketing analytics using a number of different types of methodology including data visualization, trends analysis, and predictive modeling. Students will develop an understanding of the data available to marketers, its uses and limitations, and be exposed to methods for measuring performance of marketing efforts. Students will analyze data and use the results to assess marketing performance and make recommendations on future marketing efforts.

Prerequisites
MGMT 230 and ( MGMT 141 or MATH 151 )

Credits 1

Area
Social Sciences

Division
Social Science

Foundation
Quantitative Analysis

Compass Attributes
Quantitative Analysis