MGMT 101 - Introduction to Business

This course introduces students to how a business is created from developing a product concept to finding your audience and implementing the best marketing strategies. Students learn essential business
management activities critical to an organization’s success, as well as how to turn failures into opportunities. Through experiential exercises students will explore the current global marketplace, ethical issues and social responsibility to your workforce, stakeholders and the environment. Discussions and examples of finance and accounting as they relate to business and understanding the
factors which impact decision-making will be covered. Through a series of class projects students create their own unique business service or product idea, learn the critical skills associated with communicating clearly and concisely, the business, production and collaborative networking needed to bring it to market. Students come away with a clear understanding of how a business operates, why their business matters and how to start to create a business plan. Note: Students who also enroll in the Digital Fabrication course will develop actual prototypes through the lab’s facilities. Enrollment in Digital Fabrication is not a requirement of the class.

Credits 1

Notes
This course is offered as part of a pre-college program. If students take this course, and are later accepted at Wheaton, the Business and Management Department would accept it in place of MGMT 111.

New course

Area
Social Science

Division
Social Science

Compass Attributes
Social Sciences