MGMT 398 - Advertising

This class helps students understand advertising’s function within the marketing process. It will provide a foundation for advanced advertising study for those who are pursuing careers in the field of advertising or marketing, and it should be of value to all students in their roles as consumers. Students should be able to clearly describe target markets, develop an advertising strategy, and select media for an advertising campaign based on research information.

Prerequisites
MGMT 350 Marketing or FNMS 231 Introduction to New Media or permission of instructor.

Credits 1

Area
Social Science

Division
Social Sciences

Compass Attributes
Social Science